uunfold.cx

Biodesign: The Process of Innovating Medical Technologies

by Stefanos Zenios & Josh Makower & Paul Yock et al. · 2009

In a nutshell

Must-have book for starting a medical device company, featuring a great customer discovery process. By Zenios, Makower, Yock et al.

Overview

Comprehensive guide to innovating medical technologies with emphasis on customer discovery.

Use Cases

Ideal for startups in medical device space.

Reference

Biodesign: The Process of Innovating Medical Technologies — publisher / official page. Summary adapted from the Awesome Startup Books collection.

If you like this, read

Lean UX

Lean UX adapts user experience design to the Lean Startup world, helping product teams and founders build, measure, and learn faster by emphasizing collaboration, experimentation, and continuous learning.

UX for Lean Startups

UX for Lean Startups shows founders and early-stage teams how to do effective user experience research and design with limited time and resources, aligning UX work with Lean Startup experimentation.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda recounts his role in crafting iPhone and iPad software at Apple, detailing the demo-driven culture, iterative refinement, and taste-making under Steve Jobs. Key takeaways for founders include prioritizing demos over docs, relentless iteration on details, and cultivating sharp judgment to ship breakthrough products; contrasts with broader biographies like Steve Jobs by focusing on engineering craft. Ideal for product leads seeking inspiration in high-stakes creativity and avoiding mediocre execution.

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton Christensen's jobs-to-be-done theory, explaining how to understand what customers really want and create successful innovations.

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton Christensen's Jobs-to-be-Done framework shows how understanding what customers hire products to do leads to breakthrough innovation. Essential for founders building products people actually want to buy.

Jobs to be Done: Theory to Practice

Anthony Ulwick's practical guide to Jobs-to-be-Done theory and Outcome-Driven Innovation. Learn how to understand what customers really want and create products they'll actually buy—with an 86% success rate.