Building a StoryBrand
by Donald Miller · 2017
In a nutshell
A framework for clarifying your brand message so customers understand your offering and engage with your brand. Donald Miller uses storytelling principles to position the customer as the hero and your brand as the guide.
Building a StoryBrand
Overview
Building a StoryBrand by Donald Miller provides a proven framework to clarify your brand's message. It teaches how to make your customer the hero of the story and your brand the guide, resulting in clearer communication and increased engagement.
Features
- The StoryBrand 7-Part Framework (SB7) for crafting clear messages
- Guidance on creating a one-liner that captures your brand's essence
- Principles for designing websites that convert visitors into customers
- Techniques for email marketing, sales funnels, and content creation
- Real-world examples and case studies
Available in paperback, hardcover, Kindle, and audiobook formats. Prices generally range from $15 to $30.
Reference
Building a StoryBrand — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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