Creating Competitive Advantage
by Jaynie L. Smith & William G. Flanagan · 2006
In a nutshell
Business strategy book by Jaynie L. Smith that teaches companies how to identify, articulate, and sustain clear competitive advantages that matter to customers. Particularly valuable for startup founders who need to differentiate their product in crowded markets, craft compelling value propositions, and avoid competing solely on price.
Creating Competitive Advantage
Business strategy book by Jaynie L. Smith that teaches companies how to identify, articulate, and sustain clear competitive advantages that matter to customers. Particularly valuable for startup founders who need to differentiate their product in crowded markets, craft compelling value propositions, and avoid competing solely on price.
Reference
Creating Competitive Advantage — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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