Crossing the Chasm
by Geoffrey A. Moore · 1991
In a nutshell
Originally published in 1991, Crossing the Chasm was one of the first mainstream business books to focus on the different stages of technology product adoption. The book is based on the technology adoption lifecycle, a model that describes the adoption or acceptance of a new product or innovation by different segments of the market. Its particular focus is on the 'chasm' that exists between early adopters of a new innovation and the majority of the market. While the original edition of Crossing the Chasm is more than 30 years old, its framework is as relevant today as when it was first published.
Overview
Crossing the Chasm is a seminal work on technology adoption and market segmentation, introducing the concept of the "chasm" between early adopters and the early majority.
Key Concepts
- Technology adoption lifecycle model
- Early adopters vs. early majority
- Strategies for crossing the chasm
- Importance of targeting a niche market
- Whole product concept
Price varies by retailer and edition; typically available in paperback, hardcover, and e-book formats.
Reference
Crossing the Chasm — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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