Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream
by Geoffrey A. Moore · 1991
In a nutshell
Geoffrey A. Moore’s classic on startup growth and technology adoption, explaining how innovative products can move from early adopters to the mainstream market. It introduces the technology adoption lifecycle and the concept of the “chasm,” offering concrete strategies for positioning, marketing, and scaling high-tech startups.
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream
Geoffrey A. Moore’s classic on startup growth and technology adoption, explaining how innovative products can move from early adopters to the mainstream market. It introduces the technology adoption lifecycle and the concept of the “chasm,” offering concrete strategies for positioning, marketing, and scaling high-tech startups.
Reference
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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