El método Hacking Growth
by Sean Ellis & Morgan Brown · 2017
In a nutshell
Spanish edition of "Hacking Growth," a book on data-driven growth strategies used by fast-scaling companies like Facebook and Airbnb. Highly relevant for startup founders who want to build and systematize sustainable growth through experimentation, product optimization, and customer acquisition tactics.
El método Hacking Growth
Category: Biographies
Format: Kindle Edition
Length: 446 pages
First published: April 25, 2017
Authors: Sean Ellis, Morgan Brown
Language/Edition: Spanish edition of “Hacking Growth”
Source:
Overview
“El método Hacking Growth” is the Spanish edition of the growth handbook by Sean Ellis and Morgan Brown. It explains how fast-scaling companies (such as Facebook and Airbnb) use data-driven experimentation to achieve sustainable, systematic growth. The book is oriented toward startup founders and product, marketing, and growth teams who want to structure and scale acquisition, engagement, and retention.
Features
- Focus on data-driven growth: Emphasizes decisions based on metrics and experimentation rather than intuition alone.
- Growth process and framework: Describes how to build a repeatable growth process inside a company.
- Experimentation methodology: Covers running structured tests to improve product features and marketing performance.
- Product optimization: Explores techniques to refine product experience to increase user activation and engagement.
- Customer acquisition tactics: Discusses ways to systematically attract new users/customers.
- Sustainable growth: Oriented toward long-term, compounding growth rather than short-term spikes.
- Relevant to high-growth tech companies: Draws on examples from companies like Facebook and Airbnb.
- Target audience: Startup founders, growth leaders, marketers, and product teams.
Authors
- Sean Ellis – Known for coining the term “growth hacking” and for his work with high-growth startups.
- Morgan Brown – Growth and product leader with experience scaling digital products and teams.
- No pricing information is provided in the available content.
Reference
El método Hacking Growth — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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