Esto es marketing / This Is Marketing

Category: Biographies
Author / Brand: Seth Godin
Language / Edition: Spanish edition of This Is Marketing
Pages (original edition): 288
Original Publisher (EN): Penguin
Original Publication Date (EN): November 13, 2018
Source: Google Books entry

Overview

“Esto es marketing / This Is Marketing” is the Spanish-language edition of Seth Godin’s influential book on modern marketing. It distills Godin’s core ideas on how to build products, services, and stories that truly matter to a clearly defined audience, with a strong focus on empathy, positioning, and long-term trust.

It is especially relevant for startup founders, small business owners, and marketers who are working on product–market fit, differentiation, and creating a compelling brand narrative.

Features

• Core marketing philosophy in one volume
  Brings together the main principles from Seth Godin’s prior work (e.g., Permission Marketing, Purple Cow, Tribes, The Dip) into a single, compact framework.
• Focus on meaningful work
  Guides readers to do marketing they can be proud of, whether they operate a tech startup, a small local business, or work inside a large corporation.
• Empathy-driven approach
  Emphasizes understanding the people you serve, seeing the world through their eyes, and using that understanding to shape both product and message.
• Problem-solving orientation
  Frames marketing as the act of solving other people’s problems rather than pushing products to meet a company’s internal goals.
• Connection and trust
  Highlights the importance of building relationships, trust, and human connection instead of relying on interruption or manipulation.
• Emotional labor
  Discusses the “emotional labor” of showing up for your audience, listening carefully, and taking responsibility for the change you seek to make.
• Positioning and differentiation
  Helps readers think clearly about where their product or service fits in the market, who it is for, and how it stands out in a crowded field.
• Audience definition and focus
  Encourages choosing a specific group of people to serve deeply instead of trying to appeal to everyone.
• Relevance for product–market fit
  Useful for early-stage founders who need to align what they are building with what a clearly defined audience actually wants and needs.
• Brand narrative and storytelling
  Shows how to craft stories about your product or service that resonate with your audience’s worldview and aspirations.
• Spanish-language accessibility
  Makes Godin’s marketing concepts available to Spanish-speaking readers, professionals, and students.
• Business & Economics focus
  Classified under Business & Economics, aimed at practitioners who need practical marketing insight rather than purely academic theory.

Intended Audience

• Startup founders and entrepreneurs
• Small and medium business owners
• Marketers and brand strategists
• Product managers and innovation teams
• Students and readers interested in modern marketing principles

Format & Availability

• Print book (no eBook version indicated on the referenced Google Books page)
• Listed via multiple booksellers (e.g., publisher site, major online bookstores, independent bookstore networks)

Pricing details are not provided in the referenced content. Actual price may vary by retailer, format, and region.