Founding Sales
by Peter Kazanjy · 2020
In a nutshell
A tactical guide to founder-led sales, covering everything from crafting sales pitches to closing deals and building a sales team. Peter Kazanjy provides scripts, templates, and real-world examples based on his experience.
Founding Sales
Overview
Founding Sales by Peter Kazanjy demystifies the sales process for startup founders. It offers a detailed, tactical guide to founder-led sales, from pitching to closing deals and transitioning to a hired sales team.
Features
- Step-by-step sales process for founders
- Sales pitch templates and scripts
- Objection handling techniques
- Follow-up and pipeline management strategies
- Guidance on hiring and managing your first sales reps
- Real-world examples and case studies
Available in paperback, hardcover, Kindle, and audiobook. Prices typically range from $20 to $35.
Reference
Founding Sales — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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