The Power of Habit: Why We Do What We Do in Life and Business

A groundbreaking exploration by New York Times reporter Charles Duhigg of the science behind habit formation and how understanding habits can transform businesses, organizations, and lives.

Indistractable: How to Control Your Attention and Choose Your Life

A practical guide to controlling attention and overcoming distraction by the author of Hooked. Reveals that external triggers aren't the root cause of distraction—internal psychological triggers are—and provides a comprehensive system for becoming indistractable.

Eat That Frog!

Productivity and time-management book by Brian Tracy that offers 21 practical methods to overcome procrastination and focus on high-value tasks. While not startup-specific, it is widely recommended for founders and entrepreneurs who need to prioritize effectively and execute more in less time, making it a useful supporting read for startup founders.

The 4 Disciplines of Execution

A framework for turning strategic priorities into consistent execution using four disciplines: focus, leverage, engagement, and accountability. Useful for startup teams that need to align around key goals and deliver reliably under rapid growth.

The Daily Entrepreneur

The Daily Entrepreneur by S.J. Scott and Rebecca Livermore outlines 33 success habits for entrepreneurs. It provides actionable tips for maintaining productivity and motivation, making it a valuable resource for small business owners and freelancers.

Zero Procrastination: A Handbook to Remove Procrastination, Increase Efficiency and Boost Your Productivity

A self-help and productivity book focused on overcoming procrastination, improving personal efficiency, and boosting productivity. While it can be useful for startup founders as a general productivity aid, it is not a core or canonical startup/entrepreneurship book like “Zero to One” or similar must-read founder texts.