Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
by Sean Ellis & Morgan Brown · 2017
In a nutshell
Sean Ellis and Morgan Brown outline growth hacking tactics for founders, including cross-functional teams testing acquisition, activation, retention levers. Key metrics like viral coefficient and North Star Metric drive scaling teams via rapid experiments. Vs Blitzscaling, it focuses on data-driven efficiency over pure speed.
Overview
Hacking Growth reveals the growth hacking methodology used by the fastest-growing companies to achieve massive scale.
The Growth Hacking Process
- Build a growth team - Cross-functional collaboration
- Determine if product is must-have - Achieve product-market fit first
- Identify your growth levers - Find key metrics that drive growth
- Test at high tempo - Run rapid experiments
- Analyze and optimize - Learn and iterate
The Growth Hacking Cycle
- Analyze data
- Generate ideas
- Prioritize experiments
- Run tests
- Learn and iterate
Key Tactics
- Viral loops
- Referral programs
- Retention optimization
- Activation improvements
- Revenue expansion
Available for approximately $17-28.
Reference
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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