Hooked
by Nir Eyal & Ryan Hoover · 2014
In a nutshell
Nir Eyal's book provides insights into building habit-forming products using the 'Hook Model.' It's a valuable resource for startup founders focused on enhancing user engagement and creating products that keep users coming back.
Hooked: How to Build Habit-Forming Products
Author:
Category: Customer Experience
Tags: User Engagement, Habit-Forming, Product Design
Description: Hooked by Nir Eyal is a comprehensive guide that delves into the mechanics of creating habit-forming products. Eyal introduces the "Hook Model," a four-step approach that many successful companies use to foster customer engagement and retention without relying heavily on advertising.
Features:
- The Hook Model: A four-step framework that helps in embedding habitual behavior in users.
- Real-World Examples: Insights drawn from popular products like the iPhone, Twitter, Pinterest, and the Bible App.
- Actionable Advice: Step-by-step guidance for product managers, designers, marketers, and startup founders looking to enhance user engagement.
- Research-Backed Strategies: Based on years of research and practical application in product design and consumer psychology.
- Target Audience: Ideal for those interested in understanding the intersection of psychology, technology, and business.
Publication Details:
- First Published: December 25, 2013
- Format: Hardcover, 256 pages
- ISBN: 978-1591847786
Source:
About the Author: Nir Eyal is a noted author and thought leader in behavioral design. He has taught at prestigious institutions like the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Eyal's work has been featured in prominent publications, including the Harvard Business Review and The Atlantic.
Related Reads:
- by Jessica Livingston
- by Eric Ries
- by Peter Thiel
Note: This summary is based on the provided content and may not capture all aspects of the book or its features.
Reference
Hooked — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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