How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard · 2007
In a nutshell
Douglas Hubbard's practical guide to measuring seemingly unmeasurable things in business, from customer satisfaction to innovation ROI.
Overview
How to Measure Anything shows that anything can be measured, especially the things thought to be immeasurable.
Core Principles
- If something matters, it's detectable
- If it's detectable, it can be measured
- Measurement reduces uncertainty
- Even partial information has value
Measurement Techniques
- Decomposition: Break complex things into measurable parts
- Random sampling
- Bayesian approaches
- Rule of Five
- Monte Carlo simulations
Applications
- ROI of training programs
- Value of brand reputation
- Customer satisfaction metrics
- Innovation value
Available for approximately $25-35.
Reference
How to Measure Anything: Finding the Value of Intangibles in Business — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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