How to Wow
by Frances Cole Jones · 2008
In a nutshell
How to Wow: Proven Strategies for Selling Your Brilliant Self in Any Situation by Frances Cole Jones is a communication and persuasion book that teaches founders how to present themselves and their ideas effectively in pitches, meetings, and media appearances—key soft skills for startup leaders raising capital and selling vision.
How to Wow
Category: Marketing & Sales
Tags: Persuasion, Communication, Pitching
Overview
“How to Wow: Proven Strategies for Selling Your Brilliant Self in Any Situation” by Frances Cole Jones is a practical communication and persuasion guide for founders and leaders. It focuses on how to present yourself and your ideas effectively in pitches, meetings, and media appearances—skills that are especially important when raising capital and selling a vision.
Features
- Founder-focused communication skills – Tailored to people who need to represent a company or idea, such as startup founders and leaders.
- Persuasion strategies – Covers approaches for influencing others’ perception of you and your ideas in professional settings.
- Pitching and fundraising support – Helps readers structure and deliver compelling pitches when seeking investment or stakeholder buy-in.
- Meeting effectiveness – Provides guidance on presenting clearly and confidently in internal and external meetings.
- Media appearance preparation – Addresses how to show up effectively in interviews, panels, and other public-facing formats.
- Soft-skill development – Emphasizes persuasion, presence, and clarity as core soft skills for leadership and sales.
Publisher
- Brand: Penguin Random House
- Brand Logo:
Images
- Cover image:
Pricing information is not provided in the available content. Users should refer to the publisher or bookseller for current pricing and formats.
Reference
How to Wow — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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