Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk · 2013
In a nutshell
Gary Vaynerchuk explains how to tell your story in a noisy social world. Give value (jab) before asking for the sale (right hook).
Overview
Gary Vaynerchuk explains how to tell your story in a noisy social world. Give value (jab) before asking for the sale (right hook).
Why It Matters for Founders
This book provides essential insights for startup founders on social-media, helping build successful companies through proven principles and practices.
Available in multiple formats including hardcover, paperback, ebook, and audiobook.
Reference
Jab, Jab, Jab, Right Hook — publisher / official page. Summary adapted from the Awesome Startup Books collection.
If you like this, read
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Teaches startups to create 'Grand Slam Offers' that maximize perceived value and minimize buyer risk, driving higher conversion rates in customer acquisition. Vs Traction Channels, it focuses on offer optimization to make channel spend more effective, with use cases in SaaS, agencies, and e-commerce boosting LTV 3x+. Critical for go-to-market product-market fit validation.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Strategies for tech startups to cross from early adopters to mainstream customers via niche domination and 'whole product' assembly, enabling scalable acquisition. Vs Traction Channels' testing, emphasizes beachhead markets like enterprise software; use cases include Salesforce's CRM pivot to SMBs post-chasm. Go-to-market bible for B2B innovation.
Influence: The Psychology of Persuasion
Robert Cialdini's seminal work on the psychology of why people say yes, revealing six universal principles of influence that drive human behavior and decision-making.
LOVED: How to Rethink Marketing for Tech Products
Silicon Valley veteran Martina Lauchengco's definitive guide to product marketing for tech products. Part of the bestselling SVPG series, this book explains the four fundamentals of product marketing and how great products can win in the market.
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
Mike Weinberg's no-nonsense guide to prospecting and winning new business. Named a Top 20 Sales Book of All Time by HubSpot, essential for founders who need to hunt for customers.
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
HubSpot's Chief Revenue Officer Mark Roberge shares the data-driven playbook that took HubSpot from zero to $100 million. Essential for B2B SaaS founders building scalable sales organizations.