The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen · 2015
In a nutshell
Dan Olsen's hands-on guide to building products customers love, providing a repeatable process for achieving product-market fit using lean startup principles.
Overview
The Lean Product Playbook is a practical guide to building products that customers love. Author Dan Olsen, a product management expert and consultant, takes you through his proven product-market fit methodology that has helped hundreds of companies build successful products.
The Product-Market Fit Pyramid
Olsen introduces the Product-Market Fit Pyramid, a framework with five key components:
- Target Customer - Who are you serving?
- Underserved Needs - What problems are you solving?
- Value Proposition - How is your solution better?
- Feature Set - What functionality will you build?
- User Experience (UX) - How will customers interact with it?
Key Methodologies
- Creating hypotheses about your target customers
- Identifying underserved customer needs
- Defining your value proposition
- Specifying your minimum viable product (MVP) feature set
- Creating your MVP prototype
- Testing your MVP with customers
Practical Tools
The book provides actionable frameworks including:
- The Kano Model for prioritizing features
- User story mapping techniques
- Effective customer interview methods
- Metrics for measuring product-market fit
Who It's For
Essential reading for product managers, entrepreneurs, UX designers, and anyone involved in creating products customers will actually use and love.
Available at major retailers for approximately $20-35.
Reference
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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