Obviously Awesome
by April Dunford · 2019
In a nutshell
A practical, step-by-step guide to positioning your product so customers instantly understand its value and relevance. April Dunford provides a framework to identify best-fit customers, define unique value, and align with customer priorities.
Obviously Awesome
Overview
Obviously Awesome by April Dunford teaches founders how to effectively position their product in the market. It offers a practical, step-by-step process to ensure customers instantly grasp the product's value and relevance.
Features
- Step-by-step positioning process
- Techniques to identify best-fit customers
- Methods to define and communicate unique value
- Exercises and real-world examples
- Guidance for new product launches and pivots
The book is available in various formats including paperback, hardcover, Kindle, and audiobook. Prices typically range from $15 to $30.
Reference
Obviously Awesome — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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