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Playing to Win: How Strategy Really Works

by Alan George Lafley & Roger Martin · 2013

In a nutshell

Lafley and Martin's strategy choice cascade (winning aspiration, where to play, how to win) guides founders through pivotal choices for competitive edge in startups. Frameworks proven at P&G for market pivots; practical decision tree vs Porter's broader forces model.

Overview

Playing to Win outlines the strategic approach A.G. Lafley used to turn around P&G, presenting a clear framework for making strategic choices that create sustainable competitive advantage.

The Strategy Choice Cascade

  1. What is our winning aspiration?
  2. Where will we play?
  3. How will we win?
  4. What capabilities must we have?
  5. What management systems are required?

Key Principles

  • Strategy is about making choices, not just setting goals
  • You can't be everything to everyone
  • Winning requires a clear competitive advantage
  • Strategy must be testable and reversible

Available for approximately $18-30.

Reference

Playing to Win: How Strategy Really Works — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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