Pretotype It
by Alberto Savoia · 2011
In a nutshell
Alberto Savoia's "Pretotype It" is a manifesto that emphasizes the importance of gaining market feedback before fully investing in a product idea. It provides guidance on testing concepts efficiently.
Pretotype It
Category: Customer Development
Tags: Market Feedback, Concept Testing, Efficiency
Overview
Pretotype It is a manifesto authored by Alberto Savoia that focuses on obtaining market feedback before making significant investments in a product idea. The concept of "pretotyping" aims to ensure you are building "The Right It" before you invest resources to build "It" right. Originally developed at Google in 2010, pretotyping has been refined and successfully implemented by numerous projects and organizations.
Features
- Rapid Validation: Test product ideas quickly, objectively, and accurately to ensure market viability.
- Efficient Resource Use: Validate ideas with minimal resources and time, often in just a few hours.
- High Innovation Rate: Allows testing of multiple innovative ideas rapidly to identify potential successes.
- Tools and Techniques: Provides actionable tools, techniques, and tactics for market validation.
Key Concepts
- The Right It: Ensures the idea is worth pursuing before full development.
- Market Feedback: Emphasizes objective and rigorous market testing to combat the Law of Market Failure.
- Seven Strategies for Success: Includes strategies such as "Trust only in Your Own Data (YODA)" and "Say it with numbers" to guide market testing.
Resources
- The Pretotyping Book: Detailed guidance from Alberto Savoia with examples and case studies.
- Training and Infrastructure: Developed by Alberto Savoia and collaborators to enhance organizational innovation capabilities.
Source
For more information, visit the official .
Pretotyping is a strategic approach that increases the likelihood of success in the market by ensuring that product ideas are validated efficiently and effectively before significant investment. By using the tools and strategies outlined in "Pretotype It," innovators can navigate market challenges and increase their chances of success.
Reference
Pretotype It — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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