Speak Human: Outmarket the Big Guys by Getting Personal
by Eric Karjaluoto · 2009
In a nutshell
Strategies for startups to leverage small size for authentic marketing. Emphasizes personal communication in preferred channels.
Overview
Outmarketing larger competitors as a startup.
Strategies
- Harness passion and agility.
- Communicate 'human' to users.
Reference
Speak Human: Outmarket the Big Guys by Getting Personal — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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