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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki · 2015

In a nutshell

Guy Kawasaki's fully revised guide to launching and establishing a business in the digital age.

#Idea & Validation
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Overview

The Art of the Start 2.0 is Guy Kawasaki's completely revised and expanded edition of his classic guide to launching any endeavor.

Core Topics

  • The Art of Starting
  • The Art of Positioning
  • The Art of Pitching
  • The Art of Writing a Business Plan
  • The Art of Bootstrapping
  • The Art of Recruiting
  • The Art of Raising Capital
  • The Art of Partnering
  • The Art of Branding
  • The Art of Rainmaking
  • The Art of Being a Mensch

Key Principles

  • Make meaning, not just money
  • Jumpstart instead of planning
  • Position yourself as unique
  • Follow the 10/20/30 rule for pitches

Available for approximately $16-28.

Reference

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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