The Great CEO Within: The Tactical Guide to Company Building
by Matt Mochary & Alex MacCaw & Misha Talavera · 2019
In a nutshell
A tactical, no-nonsense guide to building and scaling companies from Silicon Valley's most sought-after CEO coach. Matt Mochary shares the systems, processes, and leadership tools he uses to coach CEOs at companies like Coinbase, Reddit, Brex, and OpenAI.
Overview
The Great CEO Within teaches how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. The book provides practical, tactical advice rather than abstract theory.
About Matt Mochary
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley, including Coinbase, Plaid, Reddit, Brex, OpenAI, and Flexport. He is Silicon Valley's most sought-after CEO coach and created the Mochary Method in the early 2010s.
The Mochary Method
The Mochary Method blends tactical, no-nonsense advice with human connection and mindfulness, resulting in a cheat code for leaders on how to run their companies effectively and efficiently.
Book Structure
The book is split into the following parts:
Individual Habits
Personal productivity systems and habits that make executives more effective.
Team Habits
Systems for team communication, meetings, and collaboration.
Infrastructure
The organizational structures and processes needed to scale.
Collaboration and Processes
How to build effective cross-functional collaboration.
Key Features
- Practical templates and frameworks that can be implemented immediately
- Real examples from Silicon Valley's fastest-growing companies
- Focus on accountability systems
- Emphasis on transparent feedback
- Tools for effective delegation
Origin
The book was originally passed "hand to hand" as a Google Doc for a few years before being published as an ebook and paperback, demonstrating its practical value to the startup community.
Target Audience
CEOs, founders, and senior executives looking for tactical guidance on scaling their organizations, not theoretical frameworks.
Publication Details
Self-published, available in multiple formats including the original Google Doc version.
Reference
The Great CEO Within: The Tactical Guide to Company Building — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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