The Innovator's Method: Bringing the Lean Startup into Your Organization
by Nathan Furr and Jeff Dyer · 2014
In a nutshell
By Nathan Furr and Jeff Dyer (2014, Harvard Business Review Press), this book shows established companies and teams how to apply lean-startup-style experimentation inside existing organizations, bridging corporate planning culture with startup-style validated learning.
Overview
Nathan Furr and Jeff Dyer, business school researchers, published The Innovator's Method in 2014 through Harvard Business Review Press, adapting lean startup practices for use inside larger, established organizations.
Key Ideas
- Innovation teams inside companies need different processes than execution teams.
- Insight generation, problem definition, and solution validation should happen in small, fast cycles.
- Experiments should be designed to kill bad ideas cheaply and quickly.
- Combine design thinking's empathy work with lean startup's validated learning.
- Leaders must create structures that protect innovation teams from standard corporate metrics too early.
Best For
Intrapreneurs and corporate innovation teams trying to apply lean startup thinking inside a larger company.
Reference
The Innovator's Method: Bringing the Lean Startup into Your Organization — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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