The Long and the Short of It (International Edition): A Guide to Finance and Investment for Normally Intelligent People Who Aren’t in the Industry
by John Kay · 2009
In a nutshell
Accessible introduction to finance and investment that explains markets, risk, diversification, and long‑term wealth building in clear, non‑technical language. While not startup‑specific, it helps founders understand capital markets, investing, and the financial context in which startups raise and deploy money.
The Long and the Short of It (International Edition): A Guide to Finance and Investment for Normally Intelligent People Who Aren’t in the Industry
Accessible introduction to finance and investment that explains markets, risk, diversification, and long‑term wealth building in clear, non‑technical language. While not startup‑specific, it helps founders understand capital markets, investing, and the financial context in which startups raise and deploy money.
Reference
The Long and the Short of It (International Edition): A Guide to Finance and Investment for Normally Intelligent People Who Aren’t in the Industry — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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