The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick · 2013
In a nutshell
Guide to conducting effective customer interviews without biasing responses or getting false compliments. Shelved 137 times as startup on Goodreads with average rating 4.37 from 14,040 ratings, published 2013.
Overview
Teaches how to talk to customers to discover problems worth solving without pitching your idea.
Key Principles
- Ask about specifics in their life, not your idea.
- Talk about their life, not your solution.
- Avoid compliments; dig for commitments or contradictions.
Kindle edition and print; check official site or retailers.
Reference
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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