Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

A book that analyzes major corporate and startup failures over 25 years, extracting patterns and lessons founders can use to avoid strategic mistakes in areas such as acquisitions, scalability, and business model design.

Competitive Advantage: The Value Chain and Your P&L—Applying Michael Porter’s Value Chain Framework to Your Business

A chapter that introduces Michael Porter’s value chain framework and explains how to apply it to a company’s activities and P&L—helpful for startup founders seeking to understand and design competitive advantage into their business model and operations.

Contagioso

Spanish edition of Jonah Berger’s "Contagious", detailing why certain products and ideas spread and how to design offerings and marketing that go viral. Very useful for startup founders working on product adoption, word-of-mouth growth, and scalable marketing.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

A practical marketing and growth strategy book by Russell Brunson that teaches startup founders how to systematically acquire customers and scale revenue using online sales funnels. It covers funnel structures, messaging, value ladders, and conversion techniques, making it a high-impact read for founders focused on customer acquisition and online growth.

HBR’s 10 Must Reads 2016: The Definitive Management Ideas of the Year from Harvard Business Review

A curated collection of the most important Harvard Business Review articles from 2016, featuring ideas and case examples from leading companies like Google and Deloitte. It gives startup founders a concentrated overview of contemporary management thinking across leadership, strategy, and organizational design.

Hook Point: How to Stand Out in a 3-Second World

Startup-relevant marketing and positioning book by Brendan Kane focused on crafting “hook points” that grab attention instantly in an overcrowded digital world. It teaches founders how to differentiate their product and message in the first few seconds across social media, ads, and content—critical for early-stage traction and growth.