The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries · 2017
In a nutshell
Eric Ries's framework for applying lean startup principles inside established organizations, showing how large companies can innovate like startups while maintaining operational excellence.
Overview
The Startup Way shows leaders how to create entrepreneurial growth by instituting long-term innovation practices within their companies.
Key Concepts
Entrepreneurial Management
Applying startup principles to established organizations:
- Continuous innovation
- Validated learning
- Rapid experimentation
- Metered funding
The Growth Board
A new organizational structure that provides oversight for entrepreneurial projects while protecting them from corporate bureaucracy.
Innovation Accounting
Metrics systems that track progress in conditions of extreme uncertainty.
For Established Companies
The book shows how companies like GE, Toyota, and Airbnb apply lean startup methods to:
- Launch new products faster
- Improve operational efficiency
- Create sustainable innovation cultures
- Compete with disruptive startups
Available for approximately $18-30.
Reference
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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