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Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg & Justin Mares · 2014

In a nutshell

Gabriel Weinberg and Justin Mares's framework for finding the marketing channel that will make your business grow, covering 19 traction channels used by successful startups.

#Marketing#Growth
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Overview

Traction presents a systematic approach to finding the marketing channels that will make your startup grow. The book introduces the Bullseye Framework for testing marketing channels.

The 19 Traction Channels

  1. Viral Marketing
  2. Public Relations
  3. Unconventional PR
  4. Search Engine Marketing
  5. Social and Display Ads
  6. Offline Ads
  7. Search Engine Optimization
  8. Content Marketing
  9. Email Marketing
  10. Engineering as Marketing
  11. Targeting Blogs
  12. Business Development
  13. Sales
  14. Affiliate Programs
  15. Existing Platforms
  16. Trade Shows
  17. Offline Events
  18. Speaking Engagements
  19. Community Building

The Bullseye Framework

  1. Outer Ring: Brainstorm all possible traction channels
  2. Middle Ring: Test the most promising channels
  3. Inner Ring: Focus on the channel that works best

50% Rule

Spend 50% of your time on product and 50% on traction.

Available for approximately $17-28.

Reference

Traction: How Any Startup Can Achieve Explosive Customer Growth — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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