uunfold.cx

book · 2005

Blue Ocean Strategy

by W. Chan Kim & Renée Mauborgne

#Strategy

In a nutshell

Stop fighting rivals in crowded 'red oceans'. Create new demand in uncontested 'blue oceans'.

Best for: Finding a fresh angle in a crowded market.

# strategy
Get the book Official page

Quotes & ideas we use

Key idea (paraphrased)
Create uncontested market space by pursuing differentiation and low cost at the same time — 'value innovation'.
— W. Chan Kim & Renée Mauborgne, Blue Ocean Strategy

Concepts from this book

Blue ocean strategy

Instead of fighting rivals in a crowded market, create a new space where competition doesn't matter yet.