uunfold.cx

book · 2017

Building a StoryBrand

by Donald Miller

#Positioning & Branding

In a nutshell

Clarify your message by making the customer the hero of the story and your brand the guide.

Best for: Writing websites and marketing that people actually understand.

# sales
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Quotes & ideas we use

Key idea (paraphrased)
The customer is the hero, not your brand — position yourself as the guide.
— Donald Miller, Building a StoryBrand

Concepts from this book

Clear messaging (customer as hero)

Make the customer the hero of the story and your brand the guide who helps them win.