book · 1991
Crossing the Chasm
by Geoffrey A. Moore
In a nutshell
Early fans are not the same as the mainstream market. There's a gap ('the chasm') between them, and you cross it by dominating one niche first.
Best for: Tech products with early users but stalled growth.
Quotes & ideas we use
Focus on a single beachhead niche and win it completely before expanding — that's how you cross from early adopters to the mainstream.