uunfold.cx

book · 2017

Inspired

by Marty Cagan

In a nutshell

How the best tech companies discover and build products customers love, by tackling the biggest risks early.

Best for: Founders and product managers.

# product
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Quotes & ideas we use

Key idea (paraphrased)
Tackle the big risks — value, usability, feasibility and business viability — before you build, not after.
— Marty Cagan, Inspired
Key idea (paraphrased)
Test value risk early — fake doors and landing pages measure real interest cheaply.
— Marty Cagan, Inspired

Concepts from this book

Product discovery & the four risks

Before building, check four risks: will they buy it, can they use it, can we build it, and does it work for the business?

Fake-door & smoke tests

Test demand before building by offering something that doesn't exist yet and measuring who tries to get it.