book · 2013
Lean Analytics
by Alistair Croll & Benjamin Yoskovitz
In a nutshell
Which numbers to watch at each stage of a startup, and the idea of focusing on One Metric That Matters.
Best for: Founders drowning in dashboards.
Quotes & ideas we use
Focus on One Metric That Matters for your current stage, and ignore the rest for now.
Pick metrics that change behaviour — and know the numbers that make your business model work.
Concepts from this book
Product-market fit
When you've built something a real market badly wants — and you can feel the pull.
One Metric That Matters
At each stage, pick the single number that best shows progress — and focus on it.
Unit economics (LTV vs CAC)
Do you earn more from a customer over their lifetime than it costs to get them?