uunfold.cx

book · 2016

Sprint

by Jake Knapp, John Zeratsky & Braden Kowitz

#MVP & Prototyping#Venture Capital#Operations & Lean

In a nutshell

Google Ventures' five-day process for answering big questions by prototyping and testing with real customers.

Best for: Teams stuck debating instead of testing.

# product
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Quotes & ideas we use

Key idea (paraphrased)
Five customer interviews are usually enough to reveal the biggest patterns in a prototype test.
— Jake Knapp, John Zeratsky & Braden Kowitz, Sprint

Concepts from this book

Product discovery & the four risks

Before building, check four risks: will they buy it, can they use it, can we build it, and does it work for the business?

The design sprint

A five-day process to go from a big question to a tested prototype with real customers.