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book · 2009

Start with Why

by Simon Sinek

#Communication & Feedback

In a nutshell

Inspiring companies communicate from the inside out: why they exist, then how, then what.

Best for: Brand, mission and team motivation.

# leadership# sales
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Quotes & ideas we use

Quote
“People don't buy what you do; they buy why you do it.”
— Simon Sinek, Start with Why

Concepts from this book

Start with why

People are inspired by why you do something before what you do — so lead with your purpose.

Clear messaging (customer as hero)

Make the customer the hero of the story and your brand the guide who helps them win.