book · 1997
The Innovator's Dilemma
by Clayton M. Christensen
In a nutshell
Why great, well-run companies get beaten by small newcomers with 'worse' but cheaper, simpler products.
Best for: Spotting disruption — and using it as a small player.
Quotes & ideas we use
Small newcomers often win by starting with simpler, cheaper products that incumbents ignore.
Good management — listening to your best customers — can be exactly what lets disruptive newcomers win.