book · 2011

Thinking, Fast and Slow

Name: Thinking, Fast and Slow
Author: Daniel Kahneman

by Daniel Kahneman

In a nutshell

Our minds run on a fast, intuitive System 1 and a slow, careful System 2 — and the fast one makes predictable mistakes.

Best for: Understanding bias in decisions and customers.

Quotes & ideas we use

Key idea (paraphrased)

We think with a fast, intuitive System 1 and a slow, effortful System 2; System 1 makes systematic errors.

Making decisions under uncertainty

Judge decisions by the thinking behind them, not just the result — and watch out for your brain's shortcuts.