A Technique for Producing Ideas
by James Webb Young · 1940
In a nutshell
Classic book from the 1940s by ad executive James Webb Young on how to produce creativity under pressure. Offers exercises to stimulate ideas when stuck, ideal for startup ideation.
Overview
Published in the 1940s, this book remains relevant for creatives generating ideas under pressure.
Key Techniques
- Step-by-step process for idea production.
- Exercises to overcome creative blocks.
Reference
A Technique for Producing Ideas — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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