Hacking Growth
by Sean Ellis & Morgan Brown · 2017
In a nutshell
A comprehensive guide to achieving scalable growth by embedding experimentation into a startup's culture. Sean Ellis and Morgan Brown introduce a process-driven approach to optimize customer acquisition, retention, and monetization.
Hacking Growth
Overview
Hacking Growth by Sean Ellis and Morgan Brown provides a framework for startups to achieve rapid, sustainable growth through experimentation and data-driven processes. It covers optimizing the entire customer lifecycle.
Features
- Growth hacking process and methodology
- Techniques for optimizing customer acquisition
- Strategies for improving retention and monetization
- Building cross-functional growth teams
- Real-world case studies from companies like LinkedIn, Airbnb, and Uber
- Ethical considerations and sustainable growth practices
Available in paperback, hardcover, Kindle, and audiobook. Prices typically range from $15 to $30.
Reference
Hacking Growth — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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