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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis & Morgan Brown · 2017

In a nutshell

Sean Ellis and Morgan Brown's guide to growth hacking, revealing the methodology used by companies like Airbnb, Dropbox, and LinkedIn to achieve rapid growth.

#Growth#Marketing#Scaling
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Overview

Hacking Growth reveals the growth hacking methodology used by the fastest-growing companies to achieve massive scale.

The Growth Hacking Process

  1. Build a growth team - Cross-functional collaboration
  2. Determine if product is must-have - Achieve product-market fit first
  3. Identify your growth levers - Find key metrics that drive growth
  4. Test at high tempo - Run rapid experiments
  5. Analyze and optimize - Learn and iterate

The Growth Hacking Cycle

  • Analyze data
  • Generate ideas
  • Prioritize experiments
  • Run tests
  • Learn and iterate

Key Tactics

  • Viral loops
  • Referral programs
  • Retention optimization
  • Activation improvements
  • Revenue expansion

Available for approximately $17-28.

Reference

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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