Influence
by Robert B. Cialdini · 1984
In a nutshell
"Influence" by Robert B. Cialdini is recommended by David Heinemeier Hansson (creator of Ruby on Rails and founder of Basecamp) for anyone in business. The book teaches how to sell and deal with customers by treating them as humans, focusing on the psychology of persuasion.
Overview
"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a classic book on the science of why people say "yes" and how to apply these principles ethically in business and life.
Key Insights from Recommender
- "'Influence' teaches you how to sell and deal with customers by treating them as humans." – David Heinemeier Hansson
Relevance to Startups
Understanding the principles of influence is crucial for startup founders in areas such as sales, marketing, negotiation, and customer relations. The book provides actionable insights based on psychological research.
Reference
Influence — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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