Lean Customer Development: Building Products Your Customers Will Buy
by Cindy Alvarez · 2014
In a nutshell
Cindy Alvarez's practical guide to customer development for product teams. Learn how to talk to customers and validate ideas before building, based on her experience at Yammer and Microsoft.
Overview
Cindy Alvarez shows how to integrate customer development into product development. Learn to validate ideas through conversations, not surveys.
Key Practices
- Interview early and often
- Ask about past behavior, not future intent
- Watch what they do, not what they say
- Look for patterns across interviews
- Build MVPs based on learning
For Product Teams
- Who to talk to and when
- Questions that reveal truth
- Turning insights into features
- Continuous customer contact
Published by O'Reilly 2014.
Reference
Lean Customer Development: Building Products Your Customers Will Buy — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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