Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
by Gino Wickman and Mark C. Winters · 2015
In a nutshell
By Gino Wickman and Mark C. Winters (2015, BenBella Books), this book explains the Visionary/Integrator partnership — the idea that founders with big ideas need an operational partner who can execute them. It's a companion to Wickman's Traction and the EOS system.
Overview
Gino Wickman, creator of the Entrepreneurial Operating System (EOS), and Mark C. Winters published Rocket Fuel in 2015 through BenBella Books. It focuses on one specific leadership pairing: the Visionary and the Integrator.
Key Ideas
- Visionaries generate ideas and relationships but often struggle with day-to-day execution.
- Integrators turn vision into disciplined, consistent operations.
- Most stalled companies are missing a strong Integrator, not a better idea.
- The two roles need deliberate communication rhythms to stay aligned.
- Assessments can help identify which role a person naturally fits.
Best For
Founder/CEOs who have big ideas but struggle to execute, and are considering hiring a COO or operating partner.
Reference
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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