Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
by Greg Crabtree · 2011
In a nutshell
By Greg Crabtree (2011, Greenleaf Book Group), this book teaches small business owners the handful of financial metrics that actually matter — like labor efficiency and target net profit — to run a healthy, growing company without needing an accounting degree.
Overview
Greg Crabtree, a CPA and business advisor, published Simple Numbers, Straight Talk, Big Profits! in 2011 via Greenleaf Book Group, aimed at small business owners without a finance background.
Key Ideas
- Every business should target a specific net profit percentage based on its size and stage.
- Labor efficiency (revenue per labor dollar) is one of the most important health metrics.
- Separate owner's pay from true business profit to see real performance.
- Taxes and reinvestment should be planned for systematically, not reactively.
- Simple, consistent financial reviews prevent businesses from drifting into trouble.
Best For
Small business owners who want plain-English financial metrics without needing an accountant on call.
Reference
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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