Start. Scale. Exit. Repeat.
by Colin C. Campbell · 2023
In a nutshell
A practical entrepreneurship book by serial founder Colin C. Campbell that walks startup founders through the full company lifecycle—from launching and scaling a business to exiting successfully—sharing tactical lessons, frameworks, and stories from repeated startup successes and failures.
Start. Scale. Exit. Repeat.
Category: Others
Type: Entrepreneurship / Business Book
Author: Colin C. Campbell
Publisher: Forbes Books
Format: Book (available via bookstores and online retailers, including Amazon)

Overview
“Start. Scale. Exit. Repeat.” is a practical entrepreneurship playbook by serial founder Colin C. Campbell. Drawing on 30 years of startup experience, it walks founders through the full company lifecycle—starting, scaling, exiting, and then repeating the process—with an emphasis on actionable systems, frameworks, and real-world lessons.
Features
Core Focus & Structure
- Covers the four main phases of the entrepreneurial journey:
- Start – turning ideas into viable, launch-ready businesses.
- Scale – growing operations, teams, and revenue sustainably.
- Exit – preparing for and executing a successful exit.
- Repeat – applying lessons learned to build new ventures.
- Designed as a structured blueprint or playbook for founders at any stage.
- Emphasizes practical insights, proven systems, and tactical guidance, not just theory.
Content Approach
- Uses real-world stories from Campbell’s repeated startup successes and failures.
- Focuses on demystifying the startup journey from idea to exit.
- Tailored to entrepreneurs, small business owners, and startup founders seeking repeatable processes.
Author Background
- Written by Colin C. Campbell, a veteran entrepreneur, investor, and educator.
- Campbell has built and exited multiple companies over a 30-year career.
- Co-founder of Startup Club, a large entrepreneur community on Clubhouse.
Recognition & Awards (Selected)
- Most awarded entrepreneurship book of all time, with 31+ global recognitions.
Major Awards & Honors:
- Axiom Business Book Awards (2025) – Gold Medal, Entrepreneurship / Small Business
- Nautilus Book Awards (2025) – Silver, Business & Leadership (Large Publisher/Large Hybrid)
- Independent Publisher Book Awards – IPPY (2025) – Gold Medal, Business/Career/Sales
- IBPA Benjamin Franklin Awards (2024) – Silver Medal, Business & Career
- The International Book Awards (2024) – Winner, Best Interior Design
- The International Book Awards (2024) – Winner, Best New Nonfiction
- American Legacy Book Awards (2024) – Winner, Entrepreneurship & Small Business
- Book Excellence Awards (2024) – Winner, Entrepreneurship
- Kirkus Reviews (2024) – Best Indie Business Books; Kirkus Star
- Nonfiction Book Awards (2024) – Gold, Small Business / Entrepreneurship
- Goody Business Book Awards (2024) – Multiple wins and finalist placements (Startups, Entrepreneurism, Small Business, Career Success & Small Business)
- PenCraft Book Awards (2025) – Winner, Non-Fiction: Business / Finance
- Firebird Book Awards (2025) – Winner, Business / Entrepreneurship; Best Book Title
Additional Recognitions (2024–2025, Selected):
- National Indie Excellence Awards – Finalist (Entrepreneurship; Book Interior Design)
- Independent Publisher Book Awards – Bronze Medal, Non-Fiction; Bronze Medal, Nonfiction
- International Book Awards – Finalist (Best Cover Design: Nonfiction; Business: Entrepreneurship & Small Business)
- American Legacy Book Awards – Finalist (Business: General; Nonfiction: General)
- IndieReader Awards – Recognitions for Business, Best New Nonfiction, and Cover Design
- International Impact Book Awards – Recognitions in Business, Entrepreneurship, Cover, and Interior Design
- American Bookfest – Nonfiction – Business – Entrepreneurship
- The ANDY Awards – Finalist
No specific pricing or editions (hardcover, paperback, ebook, audiobook) are listed in the provided content. The book is available through bookstores and online retailers worldwide (including Amazon), where current pricing and formats can be found.
Source
- Official announcement and award summary:
Reference
Start. Scale. Exit. Repeat. — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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