The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki · 2015
In a nutshell
A practical, battle-tested guide by Guy Kawasaki for entrepreneurs and startup founders that covers how to launch and grow a new venture, including pitching, bootstrapping, recruiting, and brand-building. Widely regarded as a must-read handbook for early-stage founders.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Brand: Penguin Books
Category: Startup Methodologies
Tags: entrepreneurship, guide, startup-success
Source:
Overview
The Art of the Start 2.0 by Guy Kawasaki is a practical handbook for entrepreneurs, startup founders, and anyone launching a new venture. It focuses on the early stages of building something new—from clarifying your idea and pitching it, to bootstrapping, recruiting, and building a brand.
The book is positioned as an updated, “battle-hardened” version of Kawasaki’s classic startup guide, incorporating lessons for modern startups and early-stage companies.
Features
Core Topics Covered
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Launching a new venture
- How to move from idea to execution
- Structuring the first critical steps of a startup or new initiative
-
Pitching and presenting
- Guidance on crafting and delivering effective pitches
- Focus on communicating value clearly to investors, partners, and early customers
-
Bootstrapping
- Practical advice on starting and growing with limited resources
- Emphasis on lean approaches to early-stage operations
-
Recruiting and team-building
- How to attract early employees and collaborators
- Considerations for building a strong founding team
-
Brand-building
- Principles for establishing and growing a recognizable, trusted brand
- Positioning your product or company in a competitive market
Use Cases
- Founders starting a tech startup or small business
- Intrapreneurs launching new initiatives inside existing companies
- Creators starting side projects, nonprofits, or community ventures looking for structured startup guidance
The provided content only shows a partial retail price example (e.g., a new copy listed around $13.69 on Amazon). Exact and current pricing, as well as available formats (paperback, Kindle, audiobook), should be checked directly on the product page:
Reference
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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