Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder & Yves Pigneur & Gregory Bernarda et al. · 2014
In a nutshell
Alexander Osterwalder's practical guide to designing compelling value propositions using the Value Proposition Canvas.
Overview
Value Proposition Design helps create products and services customers actually want with a systematic approach to designing, testing, and refining value propositions.
The Value Proposition Canvas
Two-sided tool connecting:
Customer Profile:
- Customer Jobs
- Pains
- Gains
Value Map:
- Products & Services
- Pain Relievers
- Gain Creators
Testing Value Propositions
- Design hypotheses
- Run experiments
- Learn and iterate
Available for approximately $25-40.
Reference
Value Proposition Design: How to Create Products and Services Customers Want — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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