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The Startup Pitch: A Proven Formula to Win Funding

by Chris Lipp · 2013

In a nutshell

A practical guide for startup founders on crafting and delivering investor pitches, covering story structure, key slide content, and what investors look for. Directly aimed at helping early‑stage founders raise capital more effectively.

#Fundraising#Marketing
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The Startup Pitch: A Proven Formula to Win Funding

Overview

“The Startup Pitch: A Proven Formula to Win Funding” is a practical guide for early‑stage startup founders on how to craft and deliver effective investor pitches. It focuses on clear story structure, slide design, and understanding what investors look for, with the goal of helping founders raise capital more effectively.

  • Format: Book
  • Author: Chris Lipp
  • Language: English
  • Release Year: 2014
  • Category: Fundraising / Investment / Startup pitching
  • ISBN: 0991113705

Features

  • Investor-focused pitch structure

    • Provides a formula for organizing startup pitches in a way that aligns with typical investor expectations.
    • Emphasizes the core elements investors want to hear (problem, solution, market, traction, team, financials, and ask).

  • Story-driven communication

    • Helps founders transform their startup narrative into a compelling story rather than a loose collection of facts.
    • Covers how to open, build tension, and close with a strong call to action.

  • Slide content guidance

    • Details what to include on key pitch deck slides.
    • Focuses on clarity and simplicity of slide design for live presentations.

  • Early-stage fundraising focus

    • Tailored to founders raising their first rounds of capital (e.g., pre‑seed, seed, early Series A).
    • Oriented toward communicating vision and potential when traction may still be limited.

  • Delivery and presentation tips

    • Offers advice on how to verbally deliver the pitch to investors.
    • Addresses confidence, clarity, and pacing for in‑person or virtual presentations.

  • Investor perspective

    • Explains what investors typically look for and listen for during a pitch.
    • Helps founders frame their information using investor‑relevant language and metrics.

Physical Item Details (This Listing)

  • Condition: Acceptable

    • Obvious wear; possible cover damage and slightly damaged binding, but still intact.
    • May include writing in margins, underlining, or highlighting.
    • No missing pages; text remains fully readable.
  • Listing price (used copy on eBay): US $7.29

(Pricing, shipping, and availability are specific to the referenced eBay listing and may change over time.)

Reference

The Startup Pitch: A Proven Formula to Win Funding — publisher / official page. Summary adapted from the Awesome Startup Books collection.

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