Traction: A Startup Guide to Getting Customers
by Gabriel Weinberg & Justin Mares · 2014
In a nutshell
Practical guide for startups on achieving product-market fit through customer acquisition, featuring the Bullseye framework with 19 channels ranked by effectiveness. Shelved 157 times as startup on Goodreads with average rating 4.11 from 9,843 ratings, published 2014.
Overview
Traction outlines strategies for startups to find effective ways to get customers using the Bullseye framework: brainstorm channels, prioritize, test traction, and focus.
Key Channels
- Targeting blogs
- Publicity/PR
- Unconventional PR
- Paid search/SEM
- Social and display ads
- Offline ads
- SEO
- Content marketing
- Email marketing
- Engineering as marketing
- Viral marketing
- Business development
- Sales
- Affiliate programs
- Existing platforms
- Trade shows
- Offline events/seminars
- Speaking engagements
- Community building
Available in hardcover and other formats; check retailer for current pricing.
Reference
Traction: A Startup Guide to Getting Customers — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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