Tribes
by Seth Godin · 2008
In a nutshell
Seth Godin shows how anyone can become a leader by creating and leading a tribe. Transform a scattering of followers into a loyal movement around shared ideas and passion.
Overview
Tribes: We Need You to Lead Us by Seth Godin explores how anyone can build a tribe—a group of people connected to each other, a leader, and an idea.
Core Concept
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. The internet has eliminated barriers to leadership, allowing anyone to gather a tribe.
Three Steps to Building a Tribe
- The Desire to Change Things: A shared vision for the future
- The Ability to Connect: Building relationships and communication
- The Willingness to Lead: Taking responsibility for the tribe
What Tribes Need
- A shared interest
- A way to communicate
- A leader to champion the cause
- A movement that matters
The New Leadership
- You don't need authority to lead
- Leadership is about creating change
- Challenge the status quo
- Connect people to each other
- Tell a story worth spreading
Applications for Founders
- Build communities around your product
- Create movements, not just companies
- Lead through connection and purpose
- Empower customers to become evangelists
- Use the internet to gather your tribe
Available in hardcover, paperback, ebook, and audiobook formats.
Reference
Tribes — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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