What Customers Want
by Anthony Ulwick · 2005
In a nutshell
Written by Anthony W. Ulwick, this book challenges the traditional customer-driven model by introducing 'outcome-driven innovation.' It provides a scientific approach to understanding customer needs and creating products that deliver specific outcomes, making it a valuable resource for startups aiming to innovate effectively.
What Customers Want
Written by Anthony W. Ulwick
Description
"What Customers Want" by Anthony W. Ulwick challenges the traditional customer-driven model by introducing the concept of "outcome-driven innovation." This approach offers a scientific methodology for understanding customer needs and developing products that deliver specific outcomes. It is particularly valuable for startups and businesses aiming to innovate effectively by aligning their product development with customer expectations.
Features
- Outcome-Driven Innovation: A systematic approach to identifying and addressing customer needs.
- Scientific Methodology: Utilizes a structured process for innovation that goes beyond traditional customer feedback.
- Focus on Outcomes: Emphasizes creating products that achieve specific customer outcomes, rather than just meeting needs.
- Practical Insights: Offers actionable insights and strategies for startups to drive innovation and product development.
Category
- Customer Development
Tags
- Innovation
- Customer Needs
- Outcomes
Source URL
Reference
What Customers Want — publisher / official page. Summary adapted from the Awesome Startup Books collection.
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